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De Beers ditches meetings to get creative
19 August 2022
De Beers ditches meetings to get creative
Agility Managing the marketing function Strategy

The marketing team at diamond brand De Beers found time to focus on creativity when it adopted a work management platform and halved the number of meetings internally.

Why it matters

Brands can liberate marketers’ time by introducing a disciplined working structure which will reduce unproductive meetings and make more space for creativity and collaboration.

Takeaways

  • Marketing teams need time if they are to be agile and react effectively to new challenges arising in the outside world.
  • Discipline can provide a lot of freedom for brands to focus on creativity.
  • Transforming banal meetings into creative discussions creates a space for...

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