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Data privacy is the main barrier to mobile marketing growth
18 June 2021
Data privacy is the main barrier to mobile marketing growth
Data protection & privacy Data-driven marketing Using customer data

Consumer concerns about data privacy and the need to meet regulatory requirements like GDPR are the main barriers to growth in mobile marketing, according to WARC's survey of over 500 marketing professionals in Europe, the Middle East and Africa (EMEA) in association with the MMA.

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