Data culture in APAC and the human layer of complexity | WARC | The Feed
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Data culture in APAC and the human layer of complexity
Data culture relates to how consumers feel about brands accessing their data, and Dentsu says understanding the differences in APAC will unlock competitive advantage.
Why it matters
To build customer relationships that elicit insight, guide personalisation and generate competitive advantage, brands must understand each market’s unique data culture and use it strategically.
Takeaways
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