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01 June 2021
Dark social in Indonesia: How to make it brighter for brands
Data protection & privacySocial media audiencesWhatsApp
M&C Saatchi’s Elki Hendria outlines how Indonesian brands can enter dark social spaces to cultivate advocates.
Why it matters
The dark social space offers a more natural communication channel to target consumers and a comprehensive picture of customers' true preferences on the information, products and subjects they really wish to share with and recommend to their peers. Brands can use dark social to their benefit by cultivating advocates.