Customer retention trends for 2022 | WARC | The Feed
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Customer retention trends for 2022
The pandemic has seen systemic changes for brands, customers, and marketers alike, with the digitisation of customer relationships putting more focus on the role of brand and brand purpose as a differentiator.
Why it matters
COVID-19 has prompted major changes in customer behaviours and motivators, which require brands to rethink their approach to retention and long-term customer engagement in 2022 and beyond.
Takeaways
- With the increase in reliance on delivery as a route to customer, brands need to meet the customer expectations set by the best and place increased importance on the ability of the fulfilment function to play a...
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