Customer retention trends for 2022 | WARC | The Feed

The pandemic has seen systemic changes for brands, customers, and marketers alike, with the digitisation of customer relationships putting more focus on the role of brand and brand purpose as a differentiator.

Why it matters

COVID-19 has prompted major changes in customer behaviours and motivators, which require brands to rethink their approach to retention and long-term customer engagement in 2022 and beyond. 

Takeaways