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25 March 2021
Cultural analysis propels Boots’ brand forward
Health & well-beingPharmacies & drugstoresUnited Kingdom
Boots, the UK-headquartered health and beauty retailer, used a form of cultural analysis to understand emerging ideas of health and refine its brand.
Why it matters
Cultural analysis is particularly useful for well-known brands, like Boots, which are part of the fabric of British life and therefore benefit from a strategic vantage point in the shape of cultural analysis that can provide clues to the brand’s future.