Cultural analysis propels Boots’ brand forward | WARC | The Feed

Boots, the UK-headquartered health and beauty retailer, used a form of cultural analysis to understand emerging ideas of health and refine its brand.

Why it matters

Cultural analysis is particularly useful for well-known brands, like Boots, which are part of the fabric of British life and therefore benefit from a strategic vantage point in the shape of cultural analysis that can provide clues to the brand’s future. 

Takeaways