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Cube Asia defines live selling in SEA and its basics for brands
25 July 2023
Cube Asia defines live selling in SEA and its basics for brands
E-commerce & mobile retail Social commerce Livestreaming

Live selling – or video commerce, live commerce, livestreaming commerce – combines internet entertainment and commerce, and this emerging social commerce archetype is analysed for its opportunities and considerations for brands and retailers that want to engage in this marketing tactic in the region. 

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