CTV video fraud on the rise in APAC | WARC | The Feed
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CTV video fraud on the rise in APAC
Data protection & privacy TV & Connected TV planning & buying Asia (general region)
Last year’s sharp increase in APAC connected television (CTV) video impressions was accompanied by a rise in CTV video fraud and the sophisticated invalid traffic (SIVT) incident rate benchmark across the region, according to software platform DoubleVerify.
Why it matters
The speed of growth of CTV video fraud is expected to accelerate even more this year. DoubleVerify estimates that a scheme called SneakyTerra has spoofed over two million devices each day and cost unprotected advertisers more than US$5 million per month, based on an average US$20 CPM across CTV.
- CTV video impressions in APAC increased by 5.5 times in 2020 compared to 2019.
- During the same period, the CTV video fraud and SIVT rate benchmark rose by 37% across the region.
- DoubleVerify detected nearly as many fraud and SIVT incidents from January to February 2021 as it did from January to May 2020.
- SneakyTerra is highly sophisticated and dubbed ‘sneaky’ because of the way it masquerades as a legitimate impression.
- It operates by purchasing a real impression and then inserting impression trackers from multiple ads.
- Although only one ad is seen on a CTV device, impressions for multiple ads are generated.
Sourced from Doubleverify
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