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19 April 2021
CTV impressions up 81%, driven by telecom, auto and CPG
Alcoholic drinks industry (general)Automotive industry (general)Financial services (general)
Connected TV advertising has continued to grow rapidly, with impressions up 81% year on year in March, and this has been driven by telecom, automotive and CPG advertisers. This is according to an analysis of data from omnichannel advertising platform Innovid.