Connected TV advertising has continued to grow rapidly, with impressions up 81% year on year in March, and this has been driven by telecom, automotive and CPG advertisers. This is according to an analysis of data from omnichannel advertising platform Innovid.

Why it matters

Connected TV is proving attractive for advertisers as a way to combine the creative effectiveness of TV with audience targeting and exposure attribution. This is particularly true in the automotive and CPG categories, where over half of digital video impressions now come from connected TV devices.

Takeaways

• Advertising impressions on connected TV (CTV) devices from telecom...