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Crypto: Making it work for brands
Depending on how you see it, crypto is either the future, a fad or a Ponzi scheme developed by and for the rich; the truth is marketers have only just scratched the surface when it comes to the opportunities it offers, according to Simon Kearney, strategy and insights director at global brand consultancy Wolff Olins.
How brands can tackle the plastics crisis
Consumers are gradually becoming aware of the cost of their personal carbon footprint, but they see brands as the main barriers to driving down the impacts of consumption. Enemy number one? Plastics, especially single-use.
Brands have a crucial role to play in encouraging behaviour change and finding the right messages to engage with consumers in a meaningful way. That means getting their own house sorted and developing circular systems that tackle sustainability challenges, such as use and disposal of plastics.
Why it matters
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
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