CPMs under the attention spotlight | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
CPMs under the attention spotlight
New research shows that the traditional, impression-based cost per thousand (CPM) does not always correlate with the level of visual attention given to a channel or platform.
By combining attention data from TVision and Lumen with media cost data from Ebiquity, a study found that some CPMs – most notably Facebook in-feed – exceeded performance from an attention standpoint.
Why it matters
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
