Online activity rose by more than an hour across Southeast Asia during the coronavirus outbreak and remains above the pre-COVID level even after the initial lockdown, according to data from Google, Temasek and Bain & Company.
Why it matters
A growth in digital consumption from COVID-19 is well-founded. However, the real question for marketers is if these new habits will last in the long term or return to their pre-outbreak level when the outbreak ends. This research suggests a permanent increase in digital consumption.