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08 December 2020
COVID pushes online consumption above four hours in Southeast Asia
Digital media consumption
Asia (general region)
Indonesia
Online activity rose by more than an hour across Southeast Asia during the coronavirus outbreak and remains above the pre-COVID level even after the initial lockdown, according to data from Google, Temasek and Bain & Company.
Why it matters
A growth in digital consumption from COVID-19 is well-founded. However, the real question for marketers is if these new habits will last in the long term or return to their pre-outbreak level when the outbreak ends. This research suggests a permanent increase in digital consumption.
Takeaways
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