COVID pushes online consumption above four hours in Southeast Asia | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

COVID pushes online consumption above four hours in Southeast Asia
Online activity rose by more than an hour across Southeast Asia during the coronavirus outbreak and remains above the pre-COVID level even after the initial lockdown, according to data from Google, Temasek and Bain & Company.
Why it matters
A growth in digital consumption from COVID-19 is well-founded. However, the real question for marketers is if these new habits will last in the long term or return to their pre-outbreak level when the outbreak ends. This research suggests a permanent increase in digital consumption.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content