Myanmar’s military coup in February shook up the country’s communication landscape, with the challenges for brands and businesses compounded by the pandemic; creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Why it matters

The coup and the subsequent nationwide internet shutdown from February to May, with only fibre connections being accessible, have taken a toll on both the daily social media experience of Myanmar’s netizens and the digital marketing industry, severely hindering the marketing efforts of brands and businesses operating there.

Four findings

• As cinemas,...