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28 September 2021
COVID and e-commerce: How brands can innovate and survive
Purchase behaviourAgilityDirect to consumer
With COVID-19 continuing to significantly change shopping behaviour, brands will have to innovate to stay relevant and thrive, said B Sridhar, global digital director (e-commerce and tech innovation) of Diageo India; Pawan Sarda, group chief marketing officer (marketing, digital and e-commerce) of Future Group; and Girish Chaturvedi, chief business officer of acquisitions at Netcore; at the virtual adtech Direct-to-consumer (D2C) and E-commerce conference.