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Counting the costs of a Paris 2024 Olympic sponsorship
03 May 2023
Counting the costs of a Paris 2024 Olympic sponsorship
Sponsorship effectiveness Sports sponsorship Strategy

As the clock counts down towards the next Summer Olympic Games in Paris in 2024, a new analysis estimates just how much a marketer can expect to spend on sponsorship. 

Ligue 1 x Uber Eats vs. PSG x GOAT

SponsorPulse analysed two existing “tier-one” deals in France: Ligue 1’s partnership with Uber Eats, and Paris Saint-Germain FC’s sleeve sponsorship agreement with footwear brand GOAT.

  • Uber Eats’ sponsorship of the French football league reportedly cost more in annual spend ($19.7m vs. $18.3m) and had a slightly higher cost per person engaged ($1.28 vs. $1.25), despite reaching nearly a million more engaged...

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