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Cost of living crisis requires a fresh approach to audience segmentation | WARC | The Feed

Cost of living crisis requires a fresh approach to audience segmentation
25 July 2022
Cost of living crisis requires a fresh approach to audience segmentation
Money & finance Marketing in a recession Pricing strategy

As inflation continues to climb and consumers face mounting pressure on their household spend, research by Mindshare UK advises brands to reappraise the way in which they segment audiences.

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