Home The Feed
Your selections:

Cost of living crisis requires a fresh approach to audience segmentation | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Cost of living crisis requires a fresh approach to audience segmentation
25 July 2022
Cost of living crisis requires a fresh approach to audience segmentation
Money & finance Marketing in a recession Pricing strategy

As inflation continues to climb and consumers face mounting pressure on their household spend, research by Mindshare UK advises brands to reappraise the way in which they segment audiences.

Three tiers of tolerance

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in