Reputation tracking is important, especially in a digital world, and fortunately there are a few easy ways to incorporate digital into a company’s existing reputation tracker, according to Meltwater’s Mimrah Mahmood.

Why it matters

Digital has accelerated how small things can have big consequences for reputation. It is therefore crucial to correctly track digital reputation to prevent any negative impact and there are a few ways to do so without too much time, effort and investment.

Top tips

• Companies must note the importance of social media because of the new generation of consumers’ trust in it.
• Tracking of corporate reputation...