Conversational commerce in SEA: an opportunity for brands | WARC | The Feed
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Conversational commerce in SEA: an opportunity for brands
Conversational commerce is e-commerce in which two-way conversations improve customer service and ease of shopping, with platforms such as LINE and WhatsApp among the most commonly used.
One of its benefits is that it makes purchases less transactional and more social, argues Simon Torring, the co-founder of insights provider Cube Asia, who examines the Southeast Asian market, from the platforms to the economics.
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