American consumers believe education and new workplace policies are among the best ways for brands to address issues related to social justice, according to a study from research firm GWI.

Connecting the dots 2023 found that 62% of Americans claim social justice issues matter to them, while 47% of US consumers said that a brand's negligent treatment of employees would deter them from buying one of their products. 

Why it matters

Advocacy pledges are not always reinforced by tangible actions from brands, and consumers are noticing such gaps between word and deed. Implementing practical initiatives not only addresses consumer concerns...