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26 April 2023
Consumers want brands to put purpose into action
Brand purposeEnvironmental & social issuesStrategy
American consumers believe education and new workplace policies are among the best ways for brands to address issues related to social justice, according to a study from research firm GWI.
Connecting the dots 2023 found that 62% of Americans claim social justice issues matter to them, while 47% of US consumers said that a brand's negligent treatment of employees would deter them from buying one of their products.