Consumers to spend more on groceries in 2022, less on out-of-home occasions | WARC | The Feed
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Consumers to spend more on groceries in 2022, less on out-of-home occasions
Consumers are expecting to spend more on groceries, utilities and education this year, and less on out-of-home occasions, holidays and clothing, according to data from NielsenIQ.
Why it matters
Two years on from the start of COVID-19 and consumer spending is still undergoing major changes. This comes as the rise of online shopping becomes more important for brands – e-commerce is forecast to account for a third of retail sales in 2022. While more online data can enable more personalised products, balancing the channel with offline retail is fundamental.
Takeaways
- Groceries will see the largest increase in 2022, with a...
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