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Consumers receptive to 'shoppertainment' | WARC | The Feed

Consumers receptive to 'shoppertainment'
05 January 2021
Consumers receptive to 'shoppertainment'
E-commerce & mobile retail Livestreaming India

Over one-quarter (29%) of consumers say that an entertaining shopping experience would encourage them to buy online, according to a survey across seven markets by GlobalWebIndex.

'Shoppertainment' proves particularly attractive for high-income earners and millennials, as one-third say an entertaining experience would encourage them to buy.

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