Consumers “level up” their tech | WARC | The Feed

Many US consumers are “levelling up” their technology products in response to the ongoing challenges that COVID-19 poses to how they work, relax and fulfil daily tasks.

Why it matters

The coronavirus has transformed numerous aspects of daily life, whether that is working from home, spending more leisure time streaming video, or swapping the gym for at-home workouts. In response, many people are investing in new technology products to meet their evolving needs.

Takeaways