Consumers across the world are becoming more concerned about inflation and the cost of living, according to data from Ipsos.

Globally, 23% of adults in February said they were concerned about the issue, an increase from 19% in December. This means inflation is now sixth in a list of 18 issues. This is an increase from 9% and 13th a year ago.

Why it matters

The rising cost of living is causing brands to rethink their strategy for 2022. Additional analysis finds that consumers are likely to switch to lower-priced brands, seek more promotions and/or buy in bulk. This means...