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18 January 2022
Consumer spending in TikTok grew 77% last year
Users spent approximately $2.3bn in TikTok last year, an increase of 77% from $1.3bn in 2020, according to data from mobile analytics company Sensor Tower. User engagement is also growing strongly – the average number of sessions and the time spent in the app by users rose 30% and 15% year on year in Q4 2021.