Consumer spending in TikTok grew 77% last year | WARC | The Feed
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Consumer spending in TikTok grew 77% last year
Users spent approximately $2.3bn in TikTok last year, an increase of 77% from $1.3bn in 2020, according to data from mobile analytics company Sensor Tower. User engagement is also growing strongly – the average number of sessions and the time spent in the app by users rose 30% and 15% year on year in Q4 2021.
Why it matters
A strong Q4 2021 for consumer spending sets the path for continued strong growth in 2022, particularly as TikTok gives more focus to trends like community commerce. Brands are following this movement, with 66% of marketers planning to increase their investment...
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