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09 December 2022
Consumer privacy in APAC: How collecting data starts with trust
Personalisation
Data protection & privacy
Using customer data
The APAC Privacy Research report by IAB SEA looks at how businesses can collect data while ensuring consumer privacy, a topic seen as a priority.
Why it matters
Transparency is a key data privacy value for APAC consumers and only by understanding this and their consumer diversity can businesses build their first-party data capability and design privacy policies.
Takeaways
- Marketers must talk to consumers to determine which considerations are must-haves before sharing data with a business.
- More effort needs to be put into research, in order to understand the consumer’s stance on privacy to build first-party data capability.
- For value...
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