Consumer packaged goods shopping behavior is normalizing, sometimes in new ways | WARC | The Feed

US shopping in the consumer-packaged goods category is normalizing, with some COVID-19 trends – like buying ingredients to bake bread – declining, and others taking hold permanently.

Why it matters

The evidence is coming in, that – although COVID-19 is still very much with us – US buying behaviors are moving onto a new version of “normal.”

Takeaways