US shopping in the consumer-packaged goods category is normalizing, with some COVID-19 trends – like buying ingredients to bake bread – declining, and others taking hold permanently.

Why it matters

The evidence is coming in, that – although COVID-19 is still very much with us – US buying behaviors are moving onto a new version of “normal.”

Takeaways

• Larger basket sizes, resulting from fewer weekly grocery shopping trips, have created an opportunity for brands to promote increased purchase quantity.
• There’s been a shift in top CPG categories as consumers return to pre-pandemic behaviors, like drinking outside of the home, and...