Consumer attitudes on sustainability shift | WARC | The Feed
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Consumer attitudes on sustainability shift
The pandemic may be uppermost in people’s minds, but they haven’t forgotten about sustainability – and a majority of Europeans actually think climate change is as important as the COVID-19 pandemic, research shows.
Why it matters
A study by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability. Being locked down has in some ways made them even more conscious of issues like air quality and food waste; brands need to make more of their green credentials – if they have them.
What is sustainability?
Top-of-mind associations with ‘sustainability’ have changed over the course of the past year,...
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