Consistency is the pillar of influencer campaigns that marketers miss | WARC | The Feed

Three pillars make up a successful influencer campaign – authenticity, optimisation, and consistency – but many marketers forget the significance of consistency.

Why it matters

As influencer marketing grows – it is expected to be a US$13.8 billion market by year- end 2021 – brands need to treat it with the same attention to metrics and measurement as other channels.

Takeaways