Connecting with Asia’s convenience-driven consumers | WARC | The Feed

The COVID-19 pandemic introduced a heightened level of convenience to consumers through online shopping, and they are now used to having faster and better services and products delivered to them, according to Taranjeet Singh, managing director for Southeast Asia and India at Criteo, the advertising platform.

Why it matters

In the new normal, brands need to address the needs of the convenience-driven consumer by balancing an online and offline presence. Only by focusing on the customer experience can brands continue to build lasting relationships.