Connecting digital audio with purchase behaviour | WARC | The Feed
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Connecting digital audio with purchase behaviour
Audio streaming can have a tangible impact on shopping habits, a new study by Spotify claims. One in five study participants reported looking up a brand after hearing about it in a Spotify ad, while 30% said they are ‘likely’ to purchase a product or service they heard about on the platform.
Sonic Science 2.0
The results form part of the second phase of Spotify’s ‘Sonic Science’ research programme. The first round suggested the ‘lean-in’ qualities of digital audio can boost advertising outcomes. This time, the platform partnered with psychophysiological measurement company MindProber for a biometric study into...
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