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12 April 2023
Connecting digital audio with purchase behaviour
Recall & recognitionPodcasts, streaming & on demandRadio & audio audiences
Audio streaming can have a tangible impact on shopping habits, a new study by Spotify claims. One in five study participants reported looking up a brand after hearing about it in a Spotify ad, while 30% said they are ‘likely’ to purchase a product or service they heard about on the platform.