Connected TV offers highest ad viewability rate | WARC | The Feed
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Connected TV offers highest ad viewability rate
Connected TV advertising offers the highest ad viewability rate, according to data from digital measurement company Integral Ad Science.
Why it matters
Connected TV advertising investment has grown rapidly in recent years, with it quadrupling its share of online video impressions between 2016 and 2020. A higher ad viewability rate at least partly explain this strong growth.
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