Programmatic connected TV advertising sales doubled last year, according to data from ad fraud company Pixalate. The global year-on-year growth rate was at least 97% across all four quarters of 2020.

Why it matters

Audiences have shifted to digital TV and advertisers have now responded. While growth in connected TV ad sales slowed in the second quarter of 2020 when the initial coronavirus outbreak disrupted campaigns, the medium proved resilient last year.

Takeaways

• Latin America recorded the quickest growth in the final quarter of 2020, while ad sales doubled in North America.
• WARC Data's latest researchfinds that linear...