Connected customer journeys complicate data ownership | WARC | The Feed
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Connected customer journeys complicate data ownership
There is definite progress in terms of bringing the physical and digital experiences closer together, but it’s when we move beyond the digital that we start to see the limitations of achieving a truly connected customer journey.
Why it matters
Although there are technological solutions to continue the connected customer journey within a physical retail space, the issue of customer data – and, particularly, data ownership – presents challenges for brands and retailers.
Takeaways
- Connected customer journeys from online to offline can take many forms, such as smart mirrors in-store, online try-on tools and virtual reality (VR) – but these...
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