Community marketing: How to leverage it with nichification in APAC | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Community marketing: How to leverage it with nichification in APAC
Media and audience fragmentation is a top concern for APAC marketers in 2023, a topic explored in a WARC webinar aiming to give practical advice.
Why it matters
Brands must rethink the ‘who’ and ‘where’ of audience engagement and tap into communities to drive greater brand engagement and increase market opportunities, and this can be achieved by mastering nichification and leveraging it for community marketing.
Takeaways
- Audience and media fragmentation lead to niches, creating new market segments and giving rise to market expansion and growth.
- One driver of nichification is the behaviour of younger demographics and the proliferation of hyperfixation....
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content