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Commerce and video streaming are most important trends for APAC marketers
14 October 2021
Commerce and video streaming are most important trends for APAC marketers
E-commerce & mobile retail Digital media consumption Mobile audiences

Mobile commerce and video streaming are having the biggest impact on the marketing industry in Asia Pacific, according to a survey of marketers in a new report from WARC and the Mobile Marketing Association (MMA).

Why it matters

COVID-19 caused widespread disruption to consumer activity and brands have had to take notice – 86% of marketers say they have improved their m-commerce capabilities as a result of the growth of e-commerce.

However, this varies across the region – while 91% of marketers in Vietnam say their m-commerce capabilities have improved, a smaller share in India (82%) and Indonesia (79%) say...

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