Collective effervescence can unlock lasting brand love in Asia | WARC | The Feed

Collective effervescence refers to the excitement and unity experienced through a shared purpose, and brands are increasingly recognising the power of tapping into collective connections.

Why it matters

Collective effervescence is one of the keys to unlocking lasting, long-term brand love. Marketers who create space for groups of consumers to express their passion for a brand with “people like me” encourage them to come back for more. 

Takeaways