Colgate-Palmolive’s advertising spend increased by 6% from the previous year, and by 2% from the previous quarter, to reach $503m in the third quarter of 2021, according to the company’s latest report.

Why it matters

Colgate-Palmolive, one of the biggest companies in the home care and toiletries & cosmetics sectors, has been increasing its ad investment since 2017. This has involved new messaging strategies, including on environmental awareness, and media like social and influencer marketing.

Noel Wallace, CEO, said: "We are encouraged by our performance this quarter, but as we look around...