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Coffee in China: Saturnbird’s instant success story | WARC | The Feed

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Coffee in China: Saturnbird’s instant success story

01 July 2021

Coffee in China: Saturnbird’s instant success story

User generated content & participation Collaboration & co-creation Direct to consumer (D2C)

Popular instant coﬀee brand Saturnbird is driving growth in China’s crowded market with an evolving consumer-centric strategy that emphasises creativity and community connections.

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