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Coca-Cola boosts profits generated by ads | WARC | The Feed
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04 March 2022
Coca-Cola boosts profits generated by ads
Brand growth
Carbonated soft drinks
Brand management
The Coca-Cola Co., the soft-drinks manufacturer, boosted the gross profits generated by each dollar it spends on ads by seven percent between 2019 and 2021.
Why it matters
Major advertisers like Coca-Cola spend billions of dollars a year on advertising. Single-digit upticks in the return on investment thus equate to a significant amount of money, which can be strategically reinvested to drive further growth.
Takeaways
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