The Coca-Cola Co., the soft-drinks manufacturer, boosted the gross profits generated by each dollar it spends on ads by seven percent between 2019 and 2021.

Why it matters

Major advertisers like Coca-Cola spend billions of dollars a year on advertising. Single-digit upticks in the return on investment thus equate to a significant amount of money, which can be strategically reinvested to drive further growth.

Takeaways