Coca-Cola aligns for growth despite economic downturn | WARC | The Feed

Coca-Cola, the beverage brand, is seeing the positive impacts of a COVID-era portfolio reorganisation and consolidated client-agency relationships as normality returns, including increased marketing effectiveness, according to the company’s Chief Executive Officer, James Quincey.

The company is also investing in long-term brand building to drive growth through the economic downturn, Quincey revealed at the Barclays Consumer Staples conference.

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