Coca-Cola aligns for growth despite economic downturn | WARC | The Feed
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Coca-Cola aligns for growth despite economic downturn
Coca-Cola, the beverage brand, is seeing the positive impacts of a COVID-era portfolio reorganisation and consolidated client-agency relationships as normality returns, including increased marketing effectiveness, according to the company’s Chief Executive Officer, James Quincey.
The company is also investing in long-term brand building to drive growth through the economic downturn, Quincey revealed at the Barclays Consumer Staples conference.
Why it matters
Coca-Cola is home to some of the best-known beverage brands in the world. With such a large brand portfolio and extensive global distribution, smart portfolio management and simplified structures are needed to drive continued growth and boost marketing effectiveness....
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