CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI | WARC | The Feed
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CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI
In the first episode of a four-part series interviewing CMOs, WARC's Anna Hamill talks with Doug Martin, chief brand and disruptive growth officer at General Mills on the WARC Podcast.
This episode discusses the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.
Find the WARC Podcast on all good platforms here.
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