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Client-side working grows in appeal for strategists
09 September 2021
Client-side working grows in appeal for strategists
Global Account planning, strategic planning Role of the planner, strategist

The shift in career plans for strategists looks to be away from agencies, according to WARC's survey of practitioners in the Future of Strategy 2021 report.

Why it matters

The future roles of strategists have diversified in recent years, with career paths shifting to a range of other destinations beyond agency working. A brand role is second in popularity, with 24% of strategists expecting to move there, and this is up from 18% in 2019.

Takeaways

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