Chinese women reflect growing consumer confidence | WARC | The Feed

Chinese women reflect growing consumer confidence

Tmall, the business to consumer platform owned by Chinese e-commerce giant Alibaba, has released a report on the beauty market and female consumer trends in China.

Released ahead of International Women’s Day on March 8th, Dao Insights says the study highlights how women have promoted a new wave of consumption.

Key findings

• Women are becoming increasingly self-confident, not just aesthetically but as consumers, and this is reflected in their purchasing choices.
• Female entrepreneurs accounted for 40% of Tmall’s new brands, and more than 50% of apparel brands on Tmall.
• 80% of Tmall’s top new brands in 2020 were focused on female consumer’s needs.
• The number of women buying boxing gloves on Tmall doubled in 2020.
• More than 70% of those who bought Air Jordans were women.
• More than 80% of those who bought suits were women.