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15 December 2020
Child products and groceries see greatest e-commerce growth in France
Purchase behaviourE-commerce & mobile retailAlcoholic drinks industry (general)
The number of French consumers buying non-food child products, groceries, fitness and jewellery online has grown by over a quarter as a result of the coronavirus (COVID-19) outbreak. This is according to research from McKinsey & Company.
Why it matters
While shopping online has become more popular overall, the effect across categories has been uneven. Marketers need to understand how their customer's purchase journey has become more complex, and respond appropriately.