Check My Ads puts ad exchanges in the spotlight

A campaign that takes aim at ad exchanges directing advertiser investment to sites propagating the myth of a stolen presidential election has wider implications.

What is it?

The Check My Ads Institute has identified six individuals it says are the “loudest proponents of The Big Lie” and aims to cut off their funding.

Why it matters

The world of ad tech is complicated and opaque so it’s understandable that most activists tackling hate speech and disinformation have focused primarily on brands and publishers in their efforts to disrupt the flow of ad dollars. But this new approach is concentrating on what the industry itself has long known – that advertisers don’t have complete control over where their content ends up and ad tech is the real issue. 

The Check My Ads Institute says the disinformation crisis is solvable and it has a playbook. 

Quote

“The ad industry has talked about brand safety ad nauseam, but they do not name names, because no one wants to get their hands dirty. Unless we name these things and name the people who are bad actors, we cannot make progress in [this] space” – Nandini Jammi, co-founder, Check My Ads Institute, talking to Protocol.

Sourced from Protocol [Image:Lumascape]