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Chat commerce: How to convert conversations into conversions
28 July 2023
Chat commerce: How to convert conversations into conversions
Personalisation Data protection & privacy E-commerce & mobile retail

Customers are increasingly choosing to communicate with brands via messaging apps and by integrating all communication channels, marketers can capture first-party data, such as account ID, browsing behaviour and preferences to deliver personalised and seamless shopping experiences.

Why messaging matters

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