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Changing their shopping habits: People are feeling the pinch
26 September 2022
Changing their shopping habits: People are feeling the pinch
Money & finance Purchase behaviour Strategy

Recent wage growth has not kept pace with persistent inflationary trends, despite a hot job market, with the result that consumers are changing their purchase behaviours in various ways; brands need to use a variety of levers to meet these changing consumer needs while also successfully maintaining profitability. 

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