Changing their shopping habits: People are feeling the pinch | WARC | The Feed
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Changing their shopping habits: People are feeling the pinch
Recent wage growth has not kept pace with persistent inflationary trends, despite a hot job market, with the result that consumers are changing their purchase behaviours in various ways; brands need to use a variety of levers to meet these changing consumer needs while also successfully maintaining profitability.
Why it matters
Successfully navigating the most inflationary environment in decades is a formidable challenge for any CPG brand. But it also presents opportunities for manufacturers to seize market share and bolster customer loyalty despite the challenging economic landscape.
Key behaviours
- Trading down to avoid going without. Consumers are buying more...
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