Challenging taboos: Farewill is changing the funeral business | WARC | The Feed

Farewill, the online will provider, is developing a funerals business built around an understanding of its target market and a product eco-system.

Why it matters

Marketing in taboo sectors is difficult and they don’t come much more taboo than death. While digital disruption has helped reshape many other categories, the online-only experience doesn’t transfer well to this highly emotional one – the human connection remains crucial.

Takeaways