Carsome taps partnerships to build the brand and forge positive associations

Carsome, the online used-car trading platform, has collaborated with partners from various industries to not only introduce innovation and convenience to its customers but also enhance its dealers’ user experience with the brand and, most importantly, grow the brand.

Why it matters

There are many areas where the experience of buying a used car can be improved for all parties involved, from financing and paperwork to trust and aftersales care. 

Insights

• Collaborations with e-commerce partners Shopee and Lazada attract younger and more digital-savvy consumers.
• Financing and ancillary services partners also help Carsome better understand customers’ consumption habits.
• Such collaborations benefit the brand by allowing Carsome to expand vertically and horizontally.

Key quote

“We started with the bare minimum of creating the right offers and teasers on the e-commerce platforms but we have ambitious plans to deepen and enrich the levels of engagement built on the native features of these e-commerce partners” – Derek Tan, Chief Brand Officer, Carsome.