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04 August 2021
Carlsberg beer toasts with biggest share of voice: report
Beer & ciderSearch marketingSingapore
Carlsberg had the greatest share of voice among the Top 10 beer brands and the Top 3 for “Beer”, according to Edge by Ascential’s Share of Search Report on “Most popular Beer search terms”.
But this was only just ahead of Sapporo, as seen over 31 days from March 10 to April 21, 2021. Seven different brands occupied the top spot, including Haidilao and Tiger, in the report which assessed search performance across the Beer category at major Singapore retailers Lazada.sg, Redmart.Shopee.sg and Fairprice.com.sg, using the search terms Beer, Lager and Craft Beer.